Field notes on Vancouver
marketing & growth.

August 11, 2026

Maximizing Local SEO in the Lower Mainland

How Vancouver SMBs can climb the local pack, from Google Business Profile signals to neighbourhood-level content that actually converts.

July 29, 2026

Your Google Business Profile Checklist for Canadian SMBs (The One You Actually Need)

Your Google Business Profile is either your best free salesperson or a digital ghost town with no details and zero photos. Here's the complete, $0, one-afternoon checklist to fix it, before your competitor with the slightly better profile picture steals your next customer.

July 23, 2026

How to Ask for Google Reviews Without Making It Weird (A Guide for Genuine Interactions & Real Results)

Google reviews do two jobs: convince potential customers to trust you, and help Google decide whether to show your business in local search results. Most business owners either forget to ask or find it painfully awkward. This guide gives you the exact timing, word-for-word scripts, and a straightforward guide so asking for reviews becomes a natural part of every great customer experience.

May 27, 2026

How Vancouver Service Businesses Win Referrals this year!

Referrals still close faster and stick longer than any paid channel. Heres the quiet 4-step loop our best clients run in Vancouver in 2026.

May 21, 2026

Why Vancouver Tech Startups Need a Human-First Brand

In a market saturated with sterile tech aesthetics, the startups winning hearts (and Series A rounds) are the ones who lead with humanity.

May 21, 2026

The Vancouver SMB's Honest Guide to Paid Ads in 2026

Meta, Google, and LinkedIn each play a different role in your funnel. Here's what's actually working for Lower Mainland SMBs this year — and what's not.