Seven things I do,
all of them well.

SEO & Content Marketing

01 / 07

I approach SEO the way a good builder approaches a house: fix what's broken underneath before building anything on top. No shady link schemes, no AI-churned filler articles. Just disciplined work and real editorial content that earns its place in search results and keeps compounding long after it's published.

What you get

• Full SEO health check: I find what's quietly hurting your visibility and fix it in order of impact.
• Local SEO program: Google Business Profile optimization, directory cleanup, and neighbourhood-level content so you show up where your customers are actually searching.
• Monthly content plan with 2 researched, keyword-targeted articles written and published for you.
• Periodic report: where you rank, where traffic comes from, and what moved since last month.

Business Tech Setup

02 / 07

Most SMBs are running on a duct-taped stack of half-configured tools. I come in, map what you actually need, and set everything up cleanly, so your business looks professional from the very first time your customer sees it.

What you get

• Best Email setup that works for you with your own business domain (e.g., [email protected] instead of [email protected]).
• WhatsApp Business, LinkedIn Company Page, Google Business Profile, Instagram, Facebook: all properly verified and optimized.
• Brand-consistent banners, bios, and pinned content across all accounts.
• Team onboarding guide so your staff can hit the ground running from day one.

Paid Ads

03 / 07

Paid media is mostly about not wasting money. I run campaigns like a portfolio: budget goes where the data says, I kill underperformers within 72 hours, and every dollar is tied to a pipeline outcome - not impressions or clicks.

What you get

• Full campaign setup: everything needed to track real results from day one: leads, sales, and booked calls.
• Weekly ad variant rotations: new creatives tested, winners scaled.
• Campaigns across Google, Meta (Facebook & Instagram), and LinkedIn. Choosing the channels your customers actually use.
• Monthly Return on Ad Spend (ROAS) / Customer Acquisition Cost (CAC) review with recommendations, not just dashboards.

Brand Strategy & Positioning

04 / 07

Before I touch campaigns, I make sure you have something worth amplifying. Positioning is the highest-leverage marketing work you'll ever do. It quietly compounds into every ad, email, and sales call for years.

What you get

• Discovery conversations with you, your customers, and your frontline team.
• A clear picture of where you stand in your market: who your real competitors are, where you're being undersold, and where the opportunity is.
• Written positioning document: who you're for, what you promise, why they should believe you, and how you sound.
• Messaging system: tagline, key value props, and ready-to-use copy for your website, emails, and sales conversations.

Website / Landing Pages

05 / 07

Websites built by someone who writes code and thinks about customers at the same time. That means your site looks good, loads fast, shows up in search results, and is built to turn visitors into inquiries. Everything a developer and a marketer would each want, done by one person who is both.

What you get

• User-friendly design, built in a platform that you can maintain.
• Fast-loading on mobile and desktop, so visitors don't leave before they've read a word.
• Content creation and management setup so your team can publish without needing to know the technical details.
• Post-launch review: I check what's working and map out the next round of improvements so the site keeps getting better.

Email Marketing & CRM

06 / 07

Email is the single most profitable channel (and the most neglected!) for almost every business I audit. I build automated email programs that welcome new customers, bring back the ones who've gone quiet, and turn one-time buyers into regulars. Once they're running, they earn revenue every day without you lifting a finger.

What you get

• Platform setup or migration: I work with Mailchimp, Klaviyo, and HubSpot to set up what fits your business.
• Core automated sequences: a welcome series, follow-ups for people who browsed or didn't check out, post-purchase thank-yous, and win-back messages for lapsed customers.
• List health and email delivery fixes so your emails actually land in inboxes, not spam folders.
• Monthly campaign calendar - I write the copy, build the emails, and send them on schedule.
• All programs built to CASL compliance standards: proper consent, sender identification, and easy unsubscribe on every message.

Social Media Management

07 / 07

I manage social the way good editors manage a publication: with a point of view. Fewer posts, better posts, with community management that actually replies to people like a human instead of a chat-bot.

What you get

• Monthly content calendar built around your brand voice and what your audience actually cares about.
• Content capture guidance and support to help you build a real library of photos and assets worth posting.
• Same-day community management: comments, DMs, and mentions get a real, human reply within 24 hours.
• Monthly performance check-in plus one fresh creative idea tested every month, so the content keeps improving.