mayans.studiofor startupsNo marketing hire yet, so it lands on you at 11pm, after the product work. I've been on both sides of that: I wrote backend systems before I wrote positioning.
30 minutes, on me. Bring your analytics if you want a real answer.
See the results
Currently booking
Founder engagements - Q3 & Q4 2026
- Where founders usually are
01 / 04
Your demo lands with engineers and stalls with everyone else. That is usually a positioning problem rather than a product one: the pitch describes what the thing does, instead of what it takes off someone's plate. Fixing it starts with the words, not the funnel.
02 / 04
The site is fast, the code is clean, and the signup rate is still bad. Conversion is not a design preference. It is a sequence of things a visitor has to believe before they act, and one of them is missing. I can read the code and the analytics, so I can tell you which.
03 / 04
You have a date, a changelog, and no story. A launch is not an announcement, it is a set of assets, sequences and sales answers that need to exist before the date arrives. Most of the work sits in the four weeks nobody plans for.
04 / 04
Technical SEO used to mean crawlability and title tags. Now the same groundwork decides whether an AI answer cites you or cites a competitor. Both come down to one question: can a machine read your site, and does it trust what it finds.
What I actually do
Most engagements use two or three of these, not all seven. I run them myself, so what you see in the plan is what gets built. Tap any card to see how I deliver it.
Every one of these, in full, with what you actually get.
See all sevenHow an engagement runs
01
Week one
Analytics, Search Console, your CRM, and the repo or CMS if you'll have me. I would rather look at the data than be told about it.
02
Week two
What's working, what's leaking, and what to ignore. In a document you can forward, not a call you have to take notes in.
03
Weeks three and four
Sequenced, with what each piece depends on and what it should move. You sign off before anything runs.
04
Then
Async by default, with a standing call every two weeks or monthly. I write the documentation as I go, so your team can run it after the engagement ends.
What 30, 60 and 90 days look like, and what it needs from you.
The whole process
I wrote backend systems before I wrote positioning, and I never stopped reading code.
I started as a software developer. Analyst Developer at Goldman Sachs building backend financial systems, then Senior Software Developer at Amazon. I moved into product marketing at Flipkart, and then Google, where I handled 100+ SMB partners and generated $18M+ in annual revenue for them.
Two of those Google launches are the reason I think I'm useful to a technical founder: one where a product had stalled across 15+ markets and the blocker turned out to be operations rather than features, and one where the revenue barrier across a set of news publisher apps was infrastructure rather than ad demand. Both are written up in full on the about page.
- Results
Names changed where NDAs apply. Numbers are not.
$1.4M
Commercialization roadmap, pricing, subscription model and sign-up funnel, built from scratch. 27 accounts signed with the founder; 60% of demos converted.
Confidential · B2B Healthtech
67
Crisp consumer messaging on key products + a tightly themed Google Search campaign.
Cascadia Tech.
142%
SEO foundation rebuilt from the ground up, now ranking for the keywords that actually drive revenue.
Greenview Tech
$18M
Complete marketing strategy for multiple product categories across diverse markets, shaping pricing, packaging, messaging, and launch execution.
Employer: Google Pvt. Ltd.
$1.4M
Commercialization roadmap, pricing, subscription model and sign-up funnel, built from scratch. 27 accounts signed with the founder; 60% of demos converted.
Confidential · B2B Healthtech
67
Crisp consumer messaging on key products + a tightly themed Google Search campaign.
Cascadia Tech.
142%
SEO foundation rebuilt from the ground up, now ranking for the keywords that actually drive revenue.
Greenview Tech
$18M
Complete marketing strategy for multiple product categories across diverse markets, shaping pricing, packaging, messaging, and launch execution.
Employer: Google Pvt. Ltd.
- Words from clients
“Weekly syncs, written recaps, no missed deadlines. We've worked with the big agencies, but this is the first time I've felt like we had a senior marketer in the room, not a project manager.”
Andre Graham
Head of Sales, Cascadia Tech
Saskatoon, SK
“Mayank rebuilt our SEO foundation in 60 days. Organic traffic is up 142% and we're finally ranking for the keywords that actually drive revenue. No fluff, just compounding work.”
Lester S.
Founder, Greenview Tech
Whitehorse, YT
- Pricing, published
A fixed-scope diagnostic, then two retainers, plus one role paid in equity for pre-seed companies. Real numbers in CAD, and the diagnostic comes off your first month if you carry on. No annual contracts, ever.
Diagnostic
For founders who want to know what is actually wrong before committing to anything monthly.
+ 1 more
Operator
Positioning, technical SEO and the content engine, run every month by the person who diagnosed it.
+ 3 more
Embedded
Everything in Operator, plus paid acquisition and launches, with a standing strategic role.
+ 1 more
Founding Marketer
Paid in equity
For pre-seed founders who need marketing built, or run, before there is revenue to pay for it.
Not sure which one you need?
Book a free strategy callFrom the Journal
Percentage-of-revenue rules break before you have revenue. Here's how to build a first startup marketing budget from time, tools and media instead.
- More for founders
Results are one of the things to judge someone on. This is the other half: what I actually think, at length, for free.
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What SaaS SEO costs a Seed-stage Canadian startup: the three pricing models, what each budget buys, and why US price pages overshoot.
There is no funding round that says it is time. Five signals founder-led marketing has stopped scaling, what to fix yourself first, and how to start small.
Before you book
Not for clients. I read it. I'll go through your repo, your analytics setup and your tag manager and tell you what's wrong, and I'll write the spec your engineers need. What I won't do is take a ticket in your sprint.
Yes, and that's the trade. You get someone senior on the account every week, rather than a strategist at the pitch and a coordinator afterwards. It also means I take a small number of clients at a time, and I'm not on Slack all day.
Async by default. Written diagnoses, written plans, and a standing call every two weeks or monthly. I write documentation as I go, so what I build does not leave with me.
Yes, though not with a retainer: that is an expensive way to spend pre-seed runway. For companies under $5K a month in revenue and under $500K raised, I work as a Founding Marketer, paid in equity rather than cash. It is on the pricing page. If you're still looking for product-market fit, though, you need conversations with users more than you need me.
Vancouver, working across Canada and remote-friendly. Everything is quoted in CAD.
Monthly. No annual contracts, ever. The exception is Founding Marketer, for pre-seed companies, which runs six months minimum because the equity is earned across them. Website and product page builds are scoped as projects with milestones, never folded into a retainer.
- Get in touch
Grab time on the calendar, message me on WhatsApp, or send a note below. Either way, you'll hear from Mayank: not a sales rep, not a chatbot.