- Journal
Field notes for
technical founders.
Positioning, conversion, technical SEO and AI search, written for people building a product rather than serving a local market. The rest of the Journal, on local SEO and Google Business Profile, lives at the main Journal.
Does Your SaaS Site Need an llms.txt File?
Somebody told you to add an llms.txt file so AI assistants cite your product. Google says no AI system uses it. Here is what does matter.
What Makes a SaaS Trial Signup Page Actually Convert
Trial signup benchmarks, what the credit-card data really means, why cutting form fields is overrated, and what to test when you cannot run a valid test.
B2B SaaS Startup? Run a Marketing Audit First
Buying ads before auditing your funnel is a deploy with no logging. What an audit covers, what skipping it costs, and what a week of it gets you.
Why Vancouver Tech Startups Need a Human-First Brand
Gradient mesh, Inter, two-tone purple. Vancouver startups all look alike, which is a strange outcome for a process meant to make you stand out.