- Pricing
Published, in dollars,
before you get on a call.
Every agency you are comparing me against makes you book a consultation to find out what they charge. Here are the numbers. Start with a fixed piece of work if you would rather see how I think before committing to a month, and put what you spend on it toward the first one.
Diagnostic
For founders who want to know what is actually wrong before committing to anything monthly.
Read access to your stack
Analytics, Search Console, your CRM, and the repo or CMS if you'll have me
A written diagnosis
What's working, what's leaking, and what to ignore. A document you can forward.
A sequenced 90-day plan
What to do in what order, with what each piece depends on
One 60-minute call
To walk the plan and argue with it
The credit
Start a retainer within 30 days and the whole $1,500 comes off month one. You never pay twice to find out whether this works.
Operator
Positioning, technical SEO and the content engine, run every month by the person who diagnosed it.
Positioning & content
Positioning and messaging
Maintained as the product changes, not written once and filed
2 researched articles / month
Written and published, aimed at the searches your buyers actually run
Technical
Technical SEO and AI search visibility
Site architecture, fixes, and content a crawler can read and an AI answer will cite
1 landing page / quarter
Conversion-focused, built and measured
Lifecycle & reporting
1 lifecycle email flow / quarter
Onboarding, activation or winback, built CASL-compliant from the start
Monthly written report, calls every two weeks
45 minutes, recorded, with a written recap
Embedded
Everything in Operator, plus paid acquisition and launches, with a standing strategic role.
Everything in Operator
Fractional product marketing
A standing weekly call, and the strategic work between them
Paid acquisition, managed
LinkedIn and Google, judged on pipeline rather than impressions
One launch / quarter, end to end
A product or feature launch: assets, sequences and the answers sales needs
For pre-seed
Too early for a retainer? Pay in equity.
Founding Marketer
Paid in equity
For pre-seed founders who need marketing built, or run, before there is revenue to pay for it. I work hands-on as part of the team: building it from scratch, or running a strategy you already have.
The stake
The stake depends on the company and the work it needs, so there is no number on this page. We agree one that works for both of us, in writing, before any work starts.
It is the role I played for a healthtech founder who had a working MVP and no paying clients. Read how that went.
Who it's for, and how it runs
Pre-seed
Under $5K a month in revenue, and under $500K raised
Incorporated in Canada
Six months, minimum
The stake is earned month by month, so equity only changes hands for work that has been done
Two places at a time
It's hands-on work, and I'm one person
All email marketing and outreach services are designed to comply with Canada's Anti-Spam Legislation (CASL). Clients are advised to verify obligations at canada.ca/casl and consult legal counsel where applicable.
- Not what you were looking for?
The main pricing page starts at $997 a month, and it is cheaper because it is different work: Google Business Profile, local SEO, directory cleanup, the things a business with a catchment area needs. If that describes you, start there instead.
See the main pricing page- Before you book
The questions that come up
every single time.
Is there a contract?
No annual contracts, ever. Both retainers are priced by the month. Two months' notice to stop, and there is no annual commitment underneath to buy out. Founding Marketer is the one exception to monthly: it runs six months minimum, because the equity is earned across them.
Do the prices include tax?
No. Every price here is before tax. Canadian sales tax is added on the invoice.
What if I only want the Diagnostic?
That is a real outcome and it is priced to stand on its own. You get the written diagnosis and the sequenced 90-day plan, plus a call to walk it and argue with it. Start a retainer within 30 days and the whole $1,500 comes off month one.
Can I move between the two retainers?
Any time. The new tier starts the day you ask for it, and that month is prorated on the days left in it.
Is ad spend included?
No, and it should not be. Ad spend is billed straight to your own account, so you own the account and can see every dollar in it. Embedded covers the management, not the media.
Who actually does the work?
I do. This is a one-person studio, so the person on the call is the person doing the work. It also means I take a small number of clients at a time.
- Enquire
Tell me which one fits.
I'll reply within a day.
Click a tier above and your message says which one. It reaches Mayank directly, and you will hear back within one business day.
- Still deciding?
Thirty minutes, no decks. Bring the problem and I'll tell you which of these is worth your money, including when the answer is none of them.
Book a Free 30-Minute Strategy Call